Swagger Fishing collabs with Reel Skipper at Lake Boca Tie-Up Party

Swagger Fishing paired up with the local women’s fishing apparel company, Reel Skipper, to do a classic sandbar "tie-up" party on Lake Boca. We showed up in full force ready to party with both the “Swagger” and “Little Swag”(very rare). We had a huge turnout and both Swagger Fishing and Reel Skipper gave out tons of gear including shirts, facemasks, koozies, and stickers.  Swagger even made exclusive one time only shirts just for the event...if you got one you got one.

The rest of the day was a blur, but I do recall a lot of fireball being chugged, t-shirt guns being shot, and asses being twerked. Do yourself a favor and don't miss the next one.



Swagger Fishing Around the World: Minnesota

While most people in the U.S. head south in February, Swagger Fishing decided to break the norm and head north to freeze our asses off ice fishing in Minnesota. With bitterly cold winters and “Land of 10,000 Lakes” as the state motto, Minnesota is one of the best places in the U.S. to go ice fishing.

To get the full experience and lessen our chances of wimping out and calling it quits from the cold, we (Dan and Steve) rented an "Ice Castle" on Mille Lacs Lake, which is a small Minnesotan town located about an hour and a half north of the Twin Cities.

Once checked in, we got in our huge Ram truck and followed our guide on a few miles of ice to get to our home for the next few days. On our way out we crossed a man-made bridge made of snow  and a sheet of plywood that went over a massive crack in the ice -- but they told us that it was, “no big deal.” Our guide showed us around our ice castle, a.k.a. A double-wide trailer parked on 22 inches of ice in the middle of a lake. It was crazy and weird in all the right ways...perfect.


Our ice castle had eight holes drilled through the floor and into the lake for possible fishing. Four holes had "rattle reels", reels with little bells in them, mounted on the ceiling above the hole. The lines from the reel hung down into the water. The bell inside the reel would start jingling when a fish was on, pretty relaxed compared to what we are used to.

We quickly learned that ice fishing doesn’t really have a schedule. Lines were in at all times and you could get a bite at any time. They say its not "ice fishing" it more like "ice drinking"...and we did plenty of that. Unlike any other fish we've ever caught, it seemed like the walleye couldn’t be happier to be out of the freezing cold water. Once the fish had a hook in their mouth they almost gave up and just patiently waited to meet their demise as they were brought up. We caught about 20 walleye in two days, our biggest being a 27”, but unfortunately nothing in the slot to keep and eat.

We got to experience something that couldn’t be more different than what we are used to. Fishing without a boat, surrounded by ice, only two of us, catching fish that seem like they want to be rescued from the water.

One night took a break from the ice castle for a night to explore the teeny tiny town of Mille Lacs and we ended up locating a small bar -- take it from us, the people really are “Minnesota nice.” Three days was just enough. By the time we left, the Jack Daniels was finished, our fingers were numb and we needed to get back to the hot humidity.



Swagger Fishing Around the World: Louisiana

Every once in awhile we like to mix it up and take a break from deepwater fishing to go flats fishing - and fishing in the bayou of southern Louisiana had been on our list for a while. Each year, local Florida Keys backcountry charter captain, Chris Jones, from MudPuppy Charters heads out to the bayous for a few months and we were lucky enough to join him out there in November.

Of course, Swagger Fishing couldn’t make a trip to Louisiana without making a stop in New Orleans, so we spent a few nights on Bourbon Street before heading out to the wilderness.  From our experience, everything we heard about New Orleans was pretty spot on. We didn’t go during Mardi Gras, but from what we saw, the spirit of Mardi Gras lives in New Orleans year-round. Late nights, tons of dancing, endless music and the best deals on drinks we have ever seen (3-for-1). The Po Boys were absolutely delicious as were the humongous raw oysters, which were only 50 cents an oyster.


From New Orleans, it took about two hours to get to our destination in the bayou, and to put it simply, we’ve never seen wildlife, including the fish, as big or as plentiful as it was in the bayou. Hundreds of the ducks were so fat from eating, they couldn’t even fly...they'd just kind of flap across the surface of the water.  

We went fishing for three days on the MudPuppy's Hells Bay boat and we caught massive redfish and black drum one right after the other. Our biggest redfish was about 37 inches long, but we caught plenty of others that were close to that length. Fishing out there was so fun, we already have another trip planned with Mud Puppy for this November.

You can view MudPuppy’s Instagram here. @mudpuppycharters



Swagger Fishing Around the World: Fishing at South Point (Ka Lae)

Offshore fishing is very big in Hawaii, but locals don’t necessarily need a boat to go out and get a monster fish. Joe introduced us to ulua fishing, fishing from the rocky shoreline at South Point.

But use caution, fishing at South Point is pretty intense and not necessarily for tourists.

  • Ka Lae is one of the earliest Hawaiian settlements and it is sacred to Hawaiians. So if you visit, be careful how you treat the land and other fishermen, and be sure you know what you are doing. Ka Lae is home to the remains of an ancient Hawaiian temple (Heiau) and a fishing shrine.

  • South Point is known for strong ocean currents (referred to as the Halaea Current) and high winds , so the waves that crash against the rocks can get really, really massive and it wouldn’t be hard for them to carry someone out to sea. In fact, the current is named after a chief that was sucked out to sea and lost his life.

  • There are also many holes in the lava rock drilled by fishermen. The fishermen would use the holes to tie their boats to land because the current could easily take a boat out as well.

While none of us threw out a cast it was very cool to watch Kawaii Joe in action. We love seeing his photos of his catches from the rocks on Instagram.

Follow Kaiwi Joe on Instagram, you’ll be happy you did.



Say “Fuck Cancer” with Swagger Fishing Company

Fuck cancer, all cancer. Since we are fishermen, skin cancer is pretty prominent in our community. In addition to Swagger Fishing's ultraviolet protective factor (UPF) clothing and accessories, this year we created “Fuck Cancer” facemasks and we have been going out on the Little Swag and giving them away to fellow fishermen and boaters.

UPF apparel and accessories are a very effective way for everyone to protect their skin from the sun and here are a couple highlights specific to the fishing community.

  • First, UPF clothing blocks UVA and UVB rays, whereas sunscreen only blocks UVA rays. Fishing trips are long, and unlike sunscreen, UV-protective clothing offers the same level of protection from UV rays as long as it is being worn.
  • Also, clothing doesn’t have a scent that fish can detect and it also doesn’t have any chemicals that are damaging to the coral reefs.

Join Us on the Water for Free FACEMASKS and Other Gear!

Last week, we departed from the Virginia Key marina and spent a day on the water cruising around sand bars in South Florida giving our “Fuck Cancer” facemasks away. We gave out some other swag, too, like our new koozies and our “Burner” DVD.  We had a great time and we can’t wait to do it again. Stay tuned on to the Swagger Fishing Facebook and Instagram to find out the next day we will be giving stuff out on the water.

Almost all of us probably know someone who has been affected by cancer. Moms, dads, friends, brothers, sisters, kids and it’s never okay. We hope you join us and say, “Fuck Cancer,” too.

Want to buy some UPF gear for yourself or a fisherman you know?

You can view all our inventory, including hats, performance shirts and facemasks here.



Swagger Fishing Around the World: Nova Scotia

This year Swagger Fishing decided to do something different. We decided to skip the billfish tournaments in the Florida Keys, Bahamas and Ocean City, and go fishing around the world. Here’s a look at our experience fishing in Nova Scotia. 

Our experience in Nova Scotia was fairly different than most of our other fishing trips. Our goal was big tuna, but unlike most of our trips which are in the tropics, Nova Scotia is another world. Check out our second Scales video and our experience fishing in Nova Scotia below.


We went fishing for two days and our charter boat was located in Lismore, Nova Scotia, which is on the west side of the big island and south of Prince Edward Island. In two days, we caught three monster tunas, two 600-pound tunas and one 800-pound tuna. The waters were fairly calm and the captain and crew were super nice and a lot of fun. Check out the video for all of the details. It was an excellent trip.



Swagger Fishing Around the World: Dominican Republic

This year Swagger Fishing decided to do something different. We decided to skip the billfish tournaments in the Florida Keys, Bahamas and Ocean City, and go fishing around the world. Here’s a look at our experience in the Dominican Republic.

While many of our trips this have been a few days of exploring and fishing in a new city, our story has been much different in the Dominican Republic. Over the last few months, the Swagger has been located in two cities in the Dominican Republic and we’ve had the opportunity to see and learn a lot about the people, culture and the fishing.  Check out our first Scales video and our experience fishing in the Dominican Republic below. 


Our first location in the Dominican Republic was Casa del Campo, a beautiful resort located in the southeast. We made several fishing trips, but we didn’t get quite as many big bites as we expected. So after a few months we changed spots to Marina de Cap Cana, located in Punta Cana, which is on the eastern-most tip of the island.

Both locations are beautiful tropical paradises and unlike Florida, you don’t have to run far to get into deep water. One thing we did learn from fishing in the D.R. is the seas are pretty rough. Most of the days we went out, the seas were anywhere from 4-8 feet tall.

So far, the most successful fishing trip in the D.R. was the trip we made in the second weekend in November. Luckily we had a full crew, Capt. George, Aaron and Robert as mates and our camera man, Steve, because we stayed busy. In two days we caught 10 marlin -- four blue marlin and one white marlin on the first day and five blue marlin on the second day.

This last trip was a blast and was very successful. Hopefully we can keep up the good run when we go fishing in New Orleans.



Protect Ya Neck: Swagger Fishing’s UV Protective Apparel and Accessories

With a passion for fishing and the ocean, Swagger Fishing has gone from sea, to Instagram, to Wynwood, to the lifestyle brand it is today.

Motivated by the needs of fishermen who want something more than Guy Harvey t-shirts, Swagger Fishing has a collection of ultraviolet protective factor (UPF) clothing and accessories that keep everyone’s skin safe during a long day of fishing and boating. 

UPF Performance Shirts

All of Swagger Fishing’s performance shirts and facemasks have an ultraviolet protective factor (UPF) and UPF is like SPF for clothing. UPF clothing enhances everyone’s protection from damaging ultraviolet rays from the sun for hours on end.

Swagger Fishing’s UPF clothing collection started with the “Fish With Me” long sleeve performance shirt and the “Big Booty” long sleeve performance shirt and now Swagger Fishing has over six UPF-rated long sleeve performance shirts. Whether you are looking for a shirt with a boat graphic or something just for style, we have several colors, designs and sizes available. A few of our shirts have boat graphics of the Swagger or the Little Swag.

In addition to protecting your skin, our performance shirts are perfect for fishing and long days out on the boat because they are super lightweight, breathable and they dry super quick. When they get wet they don’t get heavy or uncomfortable, in fact, dipping one in cold water and then putting it on is one of the best ways to beat the heat on a really hot day.


To protect your neck and face, Swagger Fishing also designs and sells custom facemasks, which are essential for fishermen. Facemasks can be worn a variety of needs and they completely block one of your body’s most sensitive areas from the sun.

Swagger Fishing’s facemasks are extremely lightweight, quick drying and have a UPF factor. Whether you just want something simple and cool or something makes a statement, we have something for you. If you are really looking for something original, check out our “ODB” (as in Ol’ Dirty Bastard) Facemask, “Lip Tat” Facemask and “100” Facemask -- we promise you won’t find facemasks like these anywhere else. Or, if you just want to really say “Fuck Cancer” when you wear your facemask, we got you.

You can check out all of our inventory here. All of our shirts are unisex and are available in sizes small to 4X. Facemasks are one size fits all.

“Big Booty” Performance Shirt (Swagger boat graphic)
“Fish With Me” Performance Shirt
"Fish or Die" Performance Shirt
“X Boat” Performance Shirt (Swagger boat graphic)
Little Swag Performance Shirt (Little Swag boat graphic)
Sailfish Performance Shirt

“ODB” Facemask
“Lip Tat” Facemask
“Swagger” Facemask
“100” Facemask
“Gucci” Facemask



Swagger Fishing Boats: The Swagger and the Little Swag

Swagger Fishing is based around two fishing boats, the Swagger and the Little Swag

The Swagger

The Swagger is captained and maintained by Capt. George McElveen. Before joining Swagger Fishing, Capt. George was the captain of the Reel McCoy, based out of Bud ‘n Mary’s Marina in Islamorada.

To put it simply, the Swagger is a fishing machine. Swagger is a custom 64’ Precision. The boat has three bedrooms, three bathrooms and it sleeps 6-7 people. 

The boat’s main control unit is located above the first floor of the boat, but George has controls at the top of the 40-foot tower. It has a state-of-the-art Simrad navigation system installed by IMS American. The boat looks especially pretty at night as it is equipped with underwater lighting and a a tri-color tower.

The Little Swag

The Little Swag is permanently based in South Florida and we frequently take it out and fish in Fort Lauderdale, Boca Raton, the Florida Keys and Miami. The Little Swag is either captained by Capt. George or Capt. Manny.  The Little Swag is a 39’ foot center console equipped with triple 300-horsepower engines. It has a hell of an audio system, so if you don’t hear the boat’s engine, you might hear our music.



Swagger Fishing Around the World: Big Island of Hawaii

This year Swagger Fishing decided to do something different. We decided to skip the billfish tournaments in the Florida Keys, Bahamas and Ocean City, and go fishing around the world. Here’s a look at our experience fishing on the Big Island of Hawaii.

After we wrapped up with the major billfish tournaments in 2015, Swagger Fishing changed courses and headed over to the Big Island of Hawaii in October. Luckily, before heading to Hawaii, we befriended a Hawaiian local, Kaiwi Joe (Joe Thrasher) and without him and Joy (his wahini), the trip would have been dramatically different.


We went fishing out of the Honokohau Marina & Small Boat Harbor in Kona with Capt. Tony Clark on the Ihu Nui. We departed from the marina and after five minutes on the boat,  we were in 9,000 feet (1,500 fathoms). It’s pretty crazy how deep the water is in such a close proximity to the island.

After two hours of trolling back and forth, it was fish on, and man, what a fight. It was Dan’s first pacific blue marlin and it was 400 pounds. He fought it for probably 30 minutes to an hour before reeling it in. After the fight, we filled up with a delicious fresh fish ceviche that Joe made on the boat and a healthy helping of Fire Ball. The next day, we went out again and Dan landed another blue, probably about 150 pounds. Definitely a successful fishing trip.

Hawaii’s Fishing Culture

As you might expect, Hawaii is legendary for fishing. Located out in the middle of Pacific and surrounded by insanely deep waters, it’s a fishing haven, especially for big ones. At the Honokohau Marina & Small Boat Harbor there is a huge wall of photos of all of the 1,000-lb, 2,000-lb. fish  that have been caught over the years and it’s quite impressive.

Peacock Grouper: Hawaii’s Invasive Fish

Though Hawaii is fairly isolated, it’s not immune to invasive fish species. Hawaii’s fish population are threatened by the peacock grouper (Roi in Hawaiian), which was introduced to the Hawaiian waters in 1956. Like Florida’s invasive fish species (lionfish), peacock grouper is primarily caught by spearfishing and it dominates the coral reefs and eats the native species.

During our trip, Joe held the First Annual Dry ‘Em Out Invasive Species Tournament and Swagger Fishing proudly sponsored it. In total, over 1,000 peacock grouper were caught and the winners, Jeff Alberts and Garrett Nishihara killed over 210 peacock grouper. Every little bit helps.

Hawaii, South Point and Green Sands Beach

There is so much to do and see in Hawaii. It’s natural beauty, ancient history and unique geography make it admirable and highly sought out by tourists and scientists, but it’s desirability by incomers can be problematic because the island’s geography has significant spiritual meaning to Hawaiians.

Like we mentioned, this trip wouldn’t have been the same without Kaiwi Joe and Joy. One of their favorite spots on the island is South Point (Ka Lae) and Green Sands Beach and it also became one of our favorite spots as well.

South Point is the southernmost point in the U.S. (Key West is the southernmost point in the continental U.S.) and it has some significant history, awesome fishing and is located next to Green Sands Beach. Check out this post to learn more about fishing at South Point (Ka Lae), it’s pretty insane.  

On the way down to South Point (about 1.5 hours from Kona or Hilo), they took us to BLANK, which most visitors probably miss. The fish tacos, ceviche and poke is fresh from South Point and the food is so good words can’t describe it. To put it in perspective, we went three or four times during our trip.

At South Point we got to see Joe do some BLANK fishing from the cliffs at South Point, and a couple of us jumped off the 55 foot cliff and climbed back up on a rickety ladder. After South Point Joe drove us over to Green Sands Beach.

Green Sands beach is pretty magical and a lot of people don’t get to see it because you either have to walk a few miles or get there in a 4x4 vehicle. Yes, the sand is really green and it’s fucking gorgeous. The water is turquoise and the wave break that the cove creates can be very strong. Unfortunately the trip took a bit of a turn when Steve broke his shoulder in the waves at Green Sands, but even a broken shoulder can’t ruin a trip to Hawaii.



Swagger Fishing Around the World: Japan

This year Swagger Fishing decided to do something different. We decided to skip the billfish tournaments in the Florida Keys, Bahamas and Ocean City, and go fishing around the world. Here’s a look at our experience fishing in Japan.

This June, Swagger Fishing made the very long journey half-way around the world to Tokyo, Japan. Tokyo is a pretty crazy place on all kinds of levels and fishing is a huge part of the culture. Tokyo is the world’s largest city coming in with a population of nearly 14 million. It is the Godfather of sushi, home of the world’s biggest fish market and it is located on the water, so fishing isn’t a very far drive. 

Bass Fishing at Lake Kawaguchi, Mt. Fuji

After getting our Jeep from FCA Japan, we started our Japanese fishing adventure and we departed from Tokyo to Lake Kawaguchi, one of the five lakes outside of Mt. Fuji. We found our guide from Paddle Freaks Outfitters and he drove from Tokyo to the lake with us.

We arrived at Lake Kawaguchi after an hour and a half drive and while it was beautiful, conditions were overcast so we couldn’t see everything surrounding us, like Mt Fuji. Lake Kawaguchi is known for its bass, so our guide set us up with fishing permits, the right gear (they use pork lures because plastic is not allowed in the lakes over there) and we threw out some casts from the lakeshore for a few hours. No bites, but no worries, the next day’s trip was off-shore.

After a lunch at a random strange theme park at Mt. Fuji, our group split ways. A couple of us stayed in the city of Fujinomiya and checked out a couple of Mt. Fuji’s surrounding landmarks -- that famous, forbidden forest, Aokigahara Forest, and Shiraito Waterfalls. The others ventured over to the nearby Mt. Hakone and stayed in an old hotel, circa 700 A.D., that was built around natural hot springs.

Offshore Sea Bass Fishing in Tokyo Bay, Yokohama

The next day we headed over to Tokyo Bay outside of Yokohama, about a 30-minute drive from Tokyo and this trip was for sea bass. Since we were on vacation and jetlagged, It was sunny, the water was pretty flat and we did run through a huge red algae bloom something we’d never seen before. We spent a few hours cruising from place to place and passing some massive cargo boats. After a few hours, we had caught a sea bass and a mackerel, both decent sized.

Japan’s Fishing Culture

Aside from actually fishing, the importance and interest in fish and seafood is all over Tokyo and Japan and we definitely got a taste of it. We checked out the world’s biggest fish market, the Tsukiji Fish Market, very, very famous for its early morning fish auctions for massive  tuna. Our guide in the market was awesome and we saw some of the biggest tunas we’ve ever seen. The market is gigantic, over 900 stalls. Outside of the market we ate at a sushi spot across the street and had some delicious tuna.

We did find out that there’s a few of our favorite local fish aren’t available or even really known over there, like mahi and wahoo (ono), and it made us remember, fishing in South Florida really is awesome.



Swagger Fishing’s #MyJeepStory: Tokyo to Mt. Fuji

To celebrate the last 75 years of the Jeep brand, Jeep created a special campaign for Jeep drivers and owners to submit their stories with Jeep. Since Jeep vehicles were used in two of Swagger Fishing's last trips, we decided to participate in the campaign. Here's our My Jeep story.

In the last year, Swagger Fishing has visited several fishing destinations and in Hawaii and Japan Jeep vehicles were what we needed to get around. On both trips, our Jeep gave Swagger Fishing the freedom to explore something totally new and it made it possible for us to experience everything we wanted to see and do. Here’s a look at Swagger Fishing’s #MyJeepStory fishing trip to Tokyo and Japan in summer ‘16.

In June, four of us made the very long journey half-way around the world to Tokyo, Japan. Tokyo is a pretty crazy place on all kinds of levels and fishing is a huge part of the culture. Tokyo is the world’s largest city coming in with a population of nearly 14 million. It is the Godfather of sushi, home of the world’s biggest fish market and it is located on the water, so fishing isn’t a very far drive.

On this particular trip, our Jeep Grand Cherokee Summit was everything we needed to get from Tokyo to Lake Kawaguchi, around Mount Fuji, make a stop at Mount Hakone and to Yokohama. Though driving was a little scary at first, the Uconnect navigation system helped us get around and made us a little more comfortable. Unlike the smaller cars that are very popular in Tokyo, the Grand Cherokee had plenty of space for the whole group and all of our gear.

We had an excellent time and without our Jeep Grand Cherokee, our story would have been much different. Without our Jeep we would have missed out on all of the amazing things, like Shiraito Falls, crystal caves, beautiful forests, the people we met and the unexpected sites we saw driving around.

Without a Jeep, we wouldn’t have experience what it’s like driving on the other side of the road, in a car with the steering wheel on the right, in a country where they don’t speak English. Though it was a bit scary, especially at first, it was an awesome experience to have.

Without a Jeep, we might have just stayed in Tokyo and missed Japan’s stunning natural beauty, ancient culture and diversity. We’re super lucky and happy to have had our #MyJeepStory. Thanks, Jeep!

Also, big thanks to FCA North America, FCA Japan, Jeep Setagaya and Miami Lakes Automall for helping us with securing a Jeep for our fishing trips in Japan!!!! 

You can read about our fishing experiences in Japan on our blog here and shop the Swagger Fishing "Fish or Die" Performance shirt here.